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Mustela: Bringing Mustela Avocado to life through an AR virtual filter

 

 

Case Study 2:

Mustela AR Filter Campaign

 

As a marketing agency, we always strive to provide cutting-edge marketing solutions to our clients, and our recent AR filter campaign for Mustela is a perfect example of that. The campaign aimed to increase engagement and bring their avocado product to life.

 

Our team created an interactive and fun AR filter that allowed users to play with the avocado, take pictures or videos, and share them on their social media profiles. In addition to the filter, we launched a TikTok campaign with micro influencers from across the region that showcased the filter and encouraged users to participate in a challenge.

 

The campaign was a resounding success, generating a high level of engagement from the target audience. The AR filter campaign helped to increase brand awareness, encourage social sharing, and create a buzz around the product.

 

 

 

 

 

 

AR filters are a powerful marketing tool that can help a brand stand out in a crowded market. They allow brands to create an interactive and engaging experience for their audience, which can lead to increased brand awareness and customer loyalty. AR filters can also be used to promote products, create a unique brand image, and drive sales.

 

At our marketing agency, we understand the importance of staying ahead of the curve and embracing new technologies. The success of the Mustela AR filter campaign is a testament to our team's creativity and innovative approach to marketing. We are always looking for new and exciting ways to help our clients achieve their goals.

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Over delivered the estimated KPI by 948%

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Brought on board some famous mom influencers for influencer marketing

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Gave their Avacado life in the form of AR filter

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