Case Study
Promoting Managing Properties, Memorable Experiences and Sustainable Communities
UNF
House of Canape, Maroosh, Premium Grills, Le Boulanger
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Case Study 3
Univest National Food Group has been UAE’s top restaurant management and catering service for over 10 years. UNF is locally made and emphasizes the importance of preserving our community and delivering a one-of-a-kind experience with sophisticated service in this highly competitive market. We have been operating unique, exceptional eateries —Maroosh, Le Boulanger and The House of Canapés — with our warm hospitality and passionate drive to cater to all your tastes.
Services Provided
We built UNF's brand identity through branding, social media management, photography, and website development. Our work strengthened their online presence, increased customer engagement, and created a consistent brand experience.Branding is critical to building and growing a successful company. And what we did for UNF goes beyond designing a logo, website and Menu; it encompassed the entire identity and perception of their business. Our effective branding helped differentiate UNF from competitors, created a memorable impression on customers, and built trust and loyalty.
UNF, as a food company, can utilize social media platforms such as Facebook and Instagram to connect with its target audience, engage with customers, and build brand awareness. So we came up with an effective social media management process for UNF that starts by creating a comprehensive strategy, identifying the target audience, determining the brand voice and tone and curating compelling content that showcases its food offerings, ambience, customer experiences, and unique features—finally scheduling the content to be posted at strategic times, considering the peak engagement periods of its target audience.
With professional photographers in hand, our photography services played a significant role in enhancing the brand image, marketing efforts, and social media presence by capturing mouthwatering food shots, telling the story of UNF, its values, and its unique offerings through reels and showcasing the ambience, decor, and overall dining environment at UNF to help potential customers get a sense of the atmosphere and experience they can expect.
Our website creation work focused on incorporating UNF's brand elements, such as its logo, colors, and visual identity, into the website design. This ensures consistency and reinforces their brand image across all online touchpoints. We prioritized user experience, ensuring that visitors can easily navigate through the site and find the information they need. Intuitive menus, clear call-to-action buttons, and organized content structure enhance usability and encourage visitors to explore more of what the company has to offer.
Results:
We achieved steady organic traffic growth, developed websites across the UNF restaurant chain, and successfully managed engaging content for their social media platforms.
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Increased the website users by an average of 800 every month organically
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Built multiple websites for all the restaurants in UNF chain.
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Created and managed content on various social media accounts belonging to UNF chain.